Media Sales Institute


Media Sales Institutes

Program Agenda

What Will You Learn?
CEOs and top executives of major media companies serve as faculty at the NABEF Media Sales Institute. Topics include:

  • Introduction to Media Today
  • Developing Integrated Media Campaigns
  • The Sales Cycle: Prospecting, Customer Needs Analysis, Campaign Development and Proposal Creation
  • The Customer Needs Analysis
  • Broadcast Sales Presentations and Selling Techniques
  • DiSC Analysis: Discovering Your Talents and Strengths
  • Business Lunch Etiquette