The objective is to have at least one middle school in each of the 210 U.S. television markets participate in the Flash Workout routine. It is expected that the schools' participation will be covered by at least one television station in those markets and have involvement by popular radio personalities as well. NABEF will create a viral video and also send video materials from the event to broadcast and cable networks for potential coverage.
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While all middle schools across the United States are welcomed and encouraged to participate in this unprecedented event, an official "Let's Move! Flash Workout" school will be selected through a drawing for each television market.