Service to America


Service to Children Award for Television Recipients

2016 Alabama Public Television

Recent events across the nation have once again focused attention on concerns in minority communities and racial perceptions in America. To address these issues and create a public dialogue about race relations, Alabama Public Television produced Project C: Lessons from the American Civil Rights Movement. Through the end of 2015, the project has reached 228,000 Alabama students and more than 1.3 million nationwide.

2015 WVIZ-TV Cleveland, Ohio

The Cleveland Public School District has the second-worst dropout rate in the country, and WVIS-TV is helping to generate solutions.


2014 KOBI-TV Medford, Ore.

With the Youth Education Success (YES) program, KOBI-TV has found a way to actively involve local businesses to help classrooms and school programs affected by budget cuts.


2013 KSL-TV Salt Lake City, Utah

Through the Read Today movement, KSL-TV has made great strides toward ensuring elementary school students are able to read at grade level.


2012 KWTV/KOTV Oklahoma City, Okla.

The Food for Kids Initiative, launched in partnership with the Regional Food Bank of Oklahoma, resulted in a 60 percent increase in donations to area food banks in just one year.


2011 WLKY Louisville, Ky.

Established in 1980, WLKY Wednesday’s Child program seeks to find adoptive homes for special needs children in the State of Kentucky.


2010 WWMT Kalamazoo, Mich.

Through its “Caring for Kids” phone-a-thon, parents in the community received the help they needed to enroll their children in low-cost state health insurance programs.


2009 WCIU-TV Chicago, Ill.

WCIU-TV’s “Green Screen Adventures” translates stories and drawings submitted by Chicago Public School students into television productions and encourages area children to be enthusiastic about reading and writing.


2008 KRGV Weslaco, Texas

Located near the Texas-Mexico border of the Rio Grande Valley, KRGV-TV serves a unique population. Many families in the area live in poverty and the needs of the children are great. KRGV is consistently there to help.


2007 WCIV-TV Mt. Pleasant, S.C.

From initiatives to prevent child sexual abuse to campaigns to help gain funding for a failing school, WCIV-TV’s commitment to children is at the heart of the station’s service to its community.


2006 WLTV Miami, Fla.

Univision 23 supports the education of the children of South Florida through reading programs and dropout prevention initiatives, as well as a campaign to help the community gain a better understanding of special needs children.


2005 WMAZ-TV Macon, Ga. (Small Market)

WMAZ-TV trains the broadcasters of the future with its Junior Journalist program. The station founded the program to help combat Central Georgia’s high illiteracy and high school dropout rates.


2005 WAWS-TV Jacksonville, Fla. (Medium/Large Market)

WAWS commits a major portion of its community service efforts to literacy issues in a city where 47% of adults are functionally illiterate. The station addresses this issue through campaigns aimed on giving children a leg up on literacy.


2004 WMDT-TV Salisbury, Md. (Small Market)

WMDT-TV created the Career Kids program to help students make a solid connection between what they learn in school and what they need to succeed in their careers.


2004 KMOV St. Louis, Mo. (Medium/Large Market)

At the Zoo is a special partnership between the St. Louis Zoo and KMOV that takes children behind-the-scenes and shows them what really goes on at the zoo, educating and entertaining them in the process.


2003 KVIA-TV El Paso, Texas (Small Market)

KVIA has always been dedicated to reporting on issues that concern children and their future. “Education First” is KVIA’s response to the community’s interest in children, their health and their education.


2003 WAVY-TV Portsmouth, Va. (Medium Market)

WAVY has continually taken a leadership role in providing outstanding programming, support and education to serve the youth in their market who need it the most.


2003 WLTV Miami, Fla. (Large Market)

WLTV’s objective is to address the needs of students by creating awareness of the school system’s programs along with the creation of unique educational campaigns.


2002 KHQ-TV Spokane, Wash. (Small Market)

Preparing children to be mentally, physically and emotionally ready to learn in school is the goal of KHQ-TV’s “Success by 6” community service program.


2002 WPBF-TV West Palm Beach, Fla. (Medium Market)

WPBF-TV’s original campaign, “Taking the Lead,” was propelled the station into a position to serve as a catalyst for change in education.


2002 KSWB-TV San Diego, Calif. (Large Market)

KSWB took a leadership role in San Diego by investing time, money and resources in schools, children’s charities and community organizations.


2001 KBCI-TV Boise, Idaho (Small Market)

The “KBCI School to Work Academy” is a four-week course designed to allow up to 15 high school students to learn about all aspects of television station operations.


2001 WAVE-TV Louisville, Ky. (Medium Market)

Through the “It’s Your Life” project, WAVE works with students from area high schools to conceive, write, produce and edit PSAs relevant to their daily lives.


2001 KMOV-TV St. Louis, Mo. (Large Market)

KMOV was one of the original founders of “Do the Right Thing,” an organization dedicated to recognizing and rewarding students for doing good deeds that might otherwise go unnoticed.


2000 KLTV Tyler, Texas (Small Market)


2000 WXIX Cincinnati, Ohio (Medium Market)


2000 WPWR Chicago, Ill. (Large Market)


1999 KARE-TV Minneapolis, Minn. (Locally Produced Programs)

“Whatever” is KARE 11’s weekly magazine show for teens. A diverse group of teen reporters covers stories ranging from entertainment to sports to current affairs.


1999 KOTV Tulsa, Okla. (Public Service Campaigns/PSAs)

“Dying to Quit” is a tobacco education campaign aimed at middle-schoolers and their families that combines on-air reports and programming with in-school materials and community outreach efforts.


2017 Call for Entries Now Open



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