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Service to America Community Award for Television Recipients


2018 Winners

WCTV – TV Tallahassee, Fla. (Small Market)
PBJPLZ! is a two-week drive in which students are encouraged to donate jars of peanut butter and jelly to help other children whose families struggle to keep food in the pantry and on the table. WCTV-TV initiated this collaborative effort with our local school district and our local food bank. It’s a very tangible and affordable way for children to help and a powerful example of how when everyone gives a little … it can add up to a lot. In our community here in the Big Bend of Florida, 25,000 kids are hungry and count on free meals at school. Some are lucky enough to get backpacks full of food to take home each weekend. Yet when school is out for the summer, those children can’t necessarily count on eating regular meals. The #PBJPLZ! drive is sandwiched around National Peanut Butter and Jelly Day in April and helps to fill food bank shelves at a time when demand is high, and donations typically stall.

WJRT-TV Flint, Mich. (Medium Market)
During the 12-hour ABC12 Diaper Drive, held on May 5, 2017, our station reported live from ELGA Credit Union during our morning, noon, 4p, 5p and 6p newscasts. We also broke in to programming every hour to show people bringing donations of dollars, diapers and wipes. Our news anchor, Angie Hendershot, helped start the diaper drive at ABC12 10 years ago, and eventually became a co-founder of the Flint Diaper Bank, a non-profit organization with zero administrative costs. That means every dollar raised during the ABC12 Diaper Driver helps provide families in need with diapers and fresh water for formula. With the help of the ABC12 Diaper Drive, the Flint Diaper Bank now helps deliver 1 million diapers to families in need each year.

KDVR-TV Denver, Colo. (Large / Major Market)
With nearly a half-million veterans and active-duty service members in Colorado, KDVR identified a need and brought it to the forefront in 2017. The “FOX31 Problem Solvers: Serving Those Who Serve” initiative shines the spotlight on our military community, brings veterans groups together to share resources, and tells the stories of our heroes in a way no other TV station has until now. Some highlights include five half-hour documentaries on Colorado veterans. We traveled all over the world – seven countries on four continents – to showcase the battlefields where local service members helped shape the course of history.

TEGNA McLean, Va. (Broadcast Ownership Group)
"Selling Girls,” focuses on the secretive culture of sex trafficking of underage girls in America. The idea came from asking viewers what was the most under reported story happening in our 38 television markets. Sex trafficking was overwhelmingly requested as a problem worthy of further attention. Using the resources of two separate investigative teams in both Houston and Atlanta, TEGNA set out to create a series which would highlight the complex problem nationwide and could be as relevant for our affiliate in Seattle as it was relevant to our viewers in Tyler, Texas.


2017 WRAL-TV Raleigh, N.C.

The rising tensions in the relationship between police departments and African American communities in Raleigh, Durham and Fayetteville, North Carolina inspired WRAL-TV’s “Black and Blue” documentary. The program became part of an unprecedented two-hour community conversation on air, online and on social media. The critical conversation took place following the Dallas shootings. Moderated by a community leader, WRAL-TV featured the discussion between law enforcement, faith leaders and members of the African American community. Live and online, the documentary reached nearly 110,000 people and also generated 500,000 impressions on social media.


2016 KOLO-TV Reno, Nev.

"KOLO Cares" provides year-round promotional awareness for local non-profit organizations in the northern Nevada area. Through free, unmatched media outreach, the voices of these organizations are amplified, educating viewers on their missions, objectives and results. Through the program, KOLO has helped nearly 150 groups.


2015 Capitol Broadcasting Co. Raleigh, N.C.

Capitol Broadcasting Co. developed a domestic violence initiative called "eNOugh NC" and is building local and national awareness of this issue that impacts one in four women.


2014 WCVB Boston, Mass.

In the aftermath of the Boston Marathon bombings, WCVB providing a constant resource for safety and recovery and exemplified the “Boston Strong” attitude in community service.


2013 WFTS Tampa, Fla.

The WFTS “Taking Action Against Domestic Violence” campaign is aimed at heightening awareness, educating viewers and inspiring victims of abuse through the stories of survivors.


2012 Belo Corp. Dallas, Texas

Through persistent and impassioned involvement with “Rachel’s Challenge,” Belo helped deliver a long-lasting message of non-violence and compassion to communities across America.


2011 WHTM-TV Harrisburg, Penn.

“Operation Safe Kids” was launched to encourage local residents to take proactive steps to protect themselves and loved ones from the potential devastation caused by house fires.


2010 KOMU Columbia, Mo.

While there are numerous Honor Flight hubs across the country, KOMU’s is the only one started and sustained by television station employees. The station raised enough money to bring 400 veterans to Washington, D.C.


2009 KOBI/KOTI-TV Medford, Ore.

The Emmy award winning Southern Oregon Meth Project is a unique partnership between KOBI/KOTI and a group of businesses, non-profits and government agencies determined to spread the message about the horrors of meth.


 


PRESENTED BY

NABEF

FOUNDING PARTNER

NAB

PRESENTING SPONSORS

Bonneville International Hearst Television  


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