KTVB News Group took on the issue of methamphetamine use and became the exclusive media contributor to “March Against Meth,” a statewide campaign to educate adults and children about the evils of meth.
When two Missouri State Highway Patrol troopers were struck and killed during routine traffic stops within less than two months, KYTV took action and created PSAs to inform viewers to “move over and slow down” when approaching emergency vehicles.
When the tsunami struck Asia in December of 2004, WSET-TV and Gleaning for the World teamed up to form the Heart of Virginia Tsunami Lifeline, donating cash and in-kind contributions to aid in the recovery.
WPEC-TV responded in extraordinary ways to an extraordinary pair of disasters in 2004 – Hurricane Frances which struck Florida in September, followed by Hurricane Jeanne, just 20 days later.
When destructive fires erupted in San Diego County in October 2003, KGTV became a critical resource, informing viewers about conditions, and raising $2.3 million in cash and donations.
Through special coverage and a “Neighbors in Need” telethon, WAFF responded to the needs of a community outside its DMA that was struck by devastating tornadoes.
Just 10 days after the World Trade Center attacks, WBIR launched the “Freedom Engine Campaign” and raised enough money to buy a fully equipped 95-foot ladder truck that was placed in service in New York City.
In response to wildfires in the state, KRQE pre-empted all regular programming for two days and spearheaded numerous relief efforts including the collection of supplies, a dedicated website for victims and families and so much more.
KELO-TV came to the aid of Spencer, S.D. after a devastating tornado. The station was instrumental in helping the community get back on its feet, raising $750,000 for the community rebuilding fund and mobilizing more than 8,000 volunteers.