FOR IMMEDIATE RELEASE
March 29, 2011
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Ann Marie Cumming
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NABEF Fine-Tunes Mission, Emphasizes Continued Educational Programs for Broadcasters

--Focus of NAB Education Foundation shifts toward broadcast education at all career levels; increased diversity, community service also center of renewed mission statement--

WASHINGTON, DC -- The NAB Education Foundation (NABEF) announced today a new objective that will place more emphasis on providing continued education for broadcasters at all stages of their career. Leadership and development programs, along with a continued focus on increased diversity in broadcasting and a celebration of broadcasters' community service efforts, will be the focus of the new, re-vamped NABEF mission. Additional program information is available here.

"The NAB Education Foundation regards continued education for broadcasters as crucial for career enhancement," said NABEF President Marcellus Alexander. "Our redefined mission further enhances the development of these educational programs while providing opportunities to broadcasters at every career level: from college recruitment and entry level to upper management."

Three new NABEF initiatives are being established to increase the educational and training opportunities available for broadcasters: a university based program, the Technology Apprenticeship Program and a Leadership Development Program. A list of all NABEF programs is included below.

Collegiate Level
A university based program (TBA), will target college students with an interest in broadcasting. It will be launched in September 2011.

Freedom of Speech PSAs, a public service announcement (PSA) competition for college communications students that highlight the importance of free speech.

Entry Level
Media Sales Institute, designed to provide an entry into media sales for talented students of diverse backgrounds. Students are immersed in learning electronic media advertising sales and sales techniques during an intensive, ten-day program.

Technology Apprenticeship Program (TAP), an internship that exposes high-tech graduates and professionals to the broadcast industry.

Mid-Level
Leadership Development Program, a three-day seminar for broadcasters with three to seven years of experience seeking the leadership tools they need to advance to the next level in their career.

Management
NABEF Professional Fellowships, strives to promote diversity and increase the number of qualified candidates at the broadcast management level.

Executive Level
Broadcast Leadership Training Program, a ten-month, MBA-style program dedicated to teaching the fundamentals of purchasing, owning, and operating radio and television stations to senior level broadcast executives who aspire to advance as group executives or station owners.

In addition to the training programs highlighted above, NABEF will continue to promote the community service efforts of broadcasters through its annual Celebration of Service to America Awards, held this year on Monday, June 6. Career advancement resources will be offered through the NABEF Career Center and Career Day initiatives.

About NABEF
The NAB Education Foundation is a non-profit organization dedicated to reinforcing the future of broadcasting through a commitment to education and to advancing excellence in the diversity and community service efforts of our industry. Learn more at www.nabef.org.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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